50th Mobil Anniversary

Mobil 1 Marks 50th Anniversary with Celebratory Racing Liveries Throughout 2024 Motorsports Season

Renowned for its unparalleled performance and protection, Mobil 1 has been the preferred choice for top-tier race teams across the globe. Its advanced technology ensures exceptional engine performance even under the most demanding conditions, earning the trust of automotive technicians, race car drivers, team owners, and leading manufacturers alike. In celebration of this historic occasion, Mobil 1 marks the introduction of special racing liveries, crafted in collaboration with teams and OEMs, throughout the 2024 motorsports season, paying homage to Mobil 1’s legacy while embodying the essence of speed, performance, and teamwork. 

These Liveries which are set to appear across various racing series such as IMSA, WEC, Formula 1, NASCAR, NHRA, MotoGP etc, incorporate unique design features, among which, is the use of anniversary gold, symbolizing 50 years of the brand as well as the connections made between Mobil 1 and its partners. Each livery is crafted to capture the essence of the Mobil 1 brand and its dedication to fostering meaningful connections between the track and the road, a core aspect of the brand’s identity. 

Throughout the season, anticipate the unveiling of the 50th-anniversary liveries and iconography, on sponsored teams such as, Oracle Red Bull Racing (Formula 1),  Stewart-Haas Racing (NASCAR Cup Series), 23XI Racing (NASCAR Cup Series), Tony Stewart Racing (NHRA), Red Bull KTM (MotoGP), Porsche Penske Motorsport (WEC and IMSA), TAG Heuer Porsche Formula E Team (Formula E), Mobil 1 Porsche SuperCup and Pikes Peak International Hill Climb with BBI Autosport. 

Moreover, Mobil 1’s commemoration extends beyond the racetrack with the release of a short film featuring former Formula 1 racer and Oracle Red Bull Racing ambassador, David Coulthard. The film offers an insightful journey through Mobil 1’s evolution, collaborations, and achievements over the past five decades. As Mobil 1 commemorates its enduring legacy, enthusiasts can anticipate a diverse range of initiatives, partnerships, and events throughout the year. Upholding a commitment to innovation and excellence, Mobil 1 continues to remain the world’s leading synthetic motor oil brand, transforming every drive into an unforgettable experience.

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